A little walk down memory lane 

Have you ever wondered where the name The Trendsetter is coming from? Not many of you know, but ISARA V1, the first version of the nowadays ISARA Trendsetter V4, was launched in 2013 and it was the first Soft Structured baby carrier made by ISARA, fully adjustable! It was also among the first adjustable baby carriers ever existed in the world setting the trend in adjustable babywearing, and hence, this is where its name is coming from!

ISARA V1 Romeo

Its recognition travelled the world, and even though, at first, many were hesitating to test the new and innovative adjustable baby carrier, in the end it was so well received by parents and babywearing consultants that soon after, in 2014, a new version, improved, was released!

New designs were added to the collection and soon, ISARA’s reputation started to grow. In 2015, ISARA had already travelled the world and got embraced by parents worldwide! It was such a success that a new version, the 3rd, had been released! ISARA V3, The Trendsetter, was assessed and certified according to both EU and US Safety Regulations and received for 2 years in a row Design Awards for its innovative features ( International Design Awards 2016 Silver Winner and European Product Design Award 2017 Gold Winner).

ISARA Innovation Lab has developed in 2020 the 4th version of the multi-awarded carrier, ISARA The Trendsetter, embellished with innovative features that once again set the trend in the babywearing world, becoming even more intuitive and comfortable!

More about ISARA The Trendsetter v4

Available in two sizes, baby-toddler size and toddler-preschooler size, this carrier was designed thinking of the most meticulous parents, who appreciate that tailor-made, perfect fit for their child, with precise adjustability for every need. With an intuitive way of using it, it’s the most ingenious solution for every parenthood challenge, when responding to your child’s needs has to be simple, fast and extremely comfortable.

Due to the multidimensional, precise adjustability given by the innovative features, ISARA The Trendsetter V4 provides you the possibility for front carry, with parallel or crossed shoulder straps, hip carry and back carry, with the baby always facing you.

Designed in standard and toddler size, you can figure out the way to adjust ISARA The Trendsetter in just a few moments, intuitively and once everything is set, it offers precise adjustability for every need.

The baby-toddler size version of ISARA The Trendsetter is suitable for wearing babies from 4 weeks / size 56 up to 2-3 years of age/ size 98 while the toddler-preschooler size of ISARA The Trendsetter is suitable for wearing babies from 6 months/size 68 up to 5-6 years of age/ size 116.

ISARA The Trendsetter special features

The innovative panel of the baby-toddler size can be adjusted from 31 cm (12,2 inches) cm to 45 cm (17,7 inches) and the toddler-preschooler size adjusts betweeen 36 and 50 cm . The body of the carrier can be adjusted, lowered or raised, on both sides, or even asymmetrically. Also, the adjustable panel makes it even easier to breastfeed, anywhere, anytime, only by manipulating the straps of the panel.

The seat also adjusts steplessly, always ensuring the froggy position. The baby-toddler size can be narrowed from 38 cm (15 inches) to 18 cm (7 inches), while the toddler-preschooler size between 36 cm to 50 cm. The innovative adjustment process of the seating involves setting the desired length by using a high-quality velcro system. The adjustments are intuitive, and the result is the anatomically correct ”froggy” position of the baby and a comfortable, perfect fit.

The comfy belt is filled with premium memory foam that provides the most comfortable carrying experience on a long-distance journey.
A detachable hood is included, extremely useful when the baby is asleep, for extra neck support, or when the weather requires special protection. The hood has some elastic bands that click into a clip positioned on the shoulder straps of the carrier. The clips glide up and down for a more accurate fixation. The hood is attached to the carrier with snaps and it can be detached completely.

The Fitting Belt, included in the upgraded 4th version of ISARA The Trendsetter, is extremely useful for newborns and babies in their first months of life, allowing the wearer to extend the shoulder straps, and fasten the buckles under the baby’s bottom, at the waist belt area, in order to attain an optimal position of a small baby similar to the one achieved in a woven wrap. For a petite mother that might find the length of the straps a bit long, a great solution is using the fitting belt to close the crossed straps under the child’s bottom, adjusting it to the minimum or how tight it is necessary.

The connection strap is optimized for increased accessibility. The closure point is in the middle, making it extremely easy to reach for buckling. It can be detached and reattached easily, wherever you prefer to close it, high on your neck or lower on the bra line.

The 4th version of ISARA The Trendsetter includes, besides the innovative seating and panel, a lot of features for comfort, safety and a neat look.

Difference between The ONE & The Trendsetter

The Trendsetter is available in 2 adjustable sizes, baby-toddler for baby’s size from 56 to 98 cm and toddler-preschooler from 68 to 116 cm. It doesn’t have adapters or transformers, but it’s super adjustable between sizes. It’s easier to figure out than The ONE right when you get it out of the box but, budget wise, can be a little more expensive if you decide to babywear long term, because you’ll have to switch between sizes, from baby-toddler to toddler-preschooler, when your baby will reach about 3 years of age, despite The ONE, which offers extreme adjustability and the same baby carrier adjusts from newborn to preschooler.

It’s the perfect choice if you prefer a lighter, more compact, less expensive version of The ONE, but remember that if you’d like to babywear past 3 years old, you’d have to upgrade to the toddler-preschooler version of The Trendsetter. Its innovative features, for example, the possibility to adjust the panel asymmetrically for head support while sleeping, also found in The ONE, make it one of the most appreciated on the market. It also comes with a fitting belt included – this addition offers you the possibility to close the shoulder straps between baby’s bottom – the Infant Fitting Belt is useful for newborns and babies in their first months of life, allowing the wearer to extend the shoulder straps and close the buckle under the baby’s bottom, at the waist belt area, in order to attain an optimal position of a small baby similar to the one achieved in a woven wrap.

More about the differences between ISARA baby carriers can be found here > http://bit.ly/differencesISARA

Find it on www.isara.ro and don’t hesitate to contact us if you need help in deciding which one is best for you and your little one.

Happy ISARAwearing!

Imagine taking care of a flower bud and watering it to see it bloom petal by petal into the most beautiful flower. Now take out your newly purchased woven wrap or sling. Look at it, it’s just like a flower bud, ready to bloom! We love this analogy and it somehow describes the loom to bloom process visually, equally beautifully and easy to understand.

Before and After – credit: Diana Has

First of all, you have to know that if you just purchased a woven wrap or a sling, before the first use, it is recommended to wash it ( if the manufacturer does not recommend otherwise).

This process is known as loom to bloom, and it sets the fibers in actually sets the fibers in place after the weaving process is over. Before starting, check the labels and follow the instructions for a safe wash and dry.

A loom state woven wrap / sling should not be tied before a washing, simply because the fibers can “move” and you’d never want to see gaps in the gaps in the fabric, right?

So what do you have to do? Take a photo of it, folded, just for fun. Wash it and dry it according to manufacturer’s instructions. Then, take another photo of it folded the same way, again, just for fun. Now compare the 2 photos, can you see how much it bloomed? Beautiful, isn’t it?

Congrats, now you wovens will live forever!

Featured: ISARA Woven Wrap Au Naturel, size 6 – organic cotton – pure linen blend.

On the 6th of June 2021 ISARA is 9.❤ There are 9 years of sharing the babywearing love – 9 years of hugs, smiles, walks at sunset, teething soothers, sweet cuddles and a lot of sleeping dust for strong, merrily and sturdy little babies!❤

Ever since the first baby carrier, ISARA created lead generation babywearing gear, setting the trend for adjustable baby carriers. Having sustainability, innovation and shaping a better future as our core beliefs, we continued to adapt to parents’ needs and to expand our range of products with babywearing covers, elegant woven wraps and ring slings.

When celebrating, it’s nice to take a look back in time, scrolling through all the years of sweet memories and cuddles. So, here’s a short throwback to ISARA’s innovation lab, from 2012 until now.

2013 was the year ISARA V1 was launched. It was the first Soft Structured baby carrier made by ISARA and it was fully adjustable! It was so well received by parents and babywearing consultants that soon after, in 2014, a new version, improved, was released.

New designs were added to the collection and soon, ISARA’s reputation started to grow. In 2015, ISARA had already travelled the world and got embraced by parents worldwide! It was such a success that a new version, the 3rd, known today as The Trendsetter, had been released! ISARA V3, The Trendsetter, was assesed and certified according to both EU and US Safety Regulations and received for 2 years in a row Design Awards for its innovative features ( International Design Awards 2016 Silver Winner and European Product Design Award 2017 Gold Winner).

Babywearing Covers also paved their way into the ISARA listing and soon after cute Toy carriers, double sided, were added!

Two years later, ISARA’s range of products expanded its product line even more with Woven Wraps and Ring Slings made out of premium, organic jacquard fabrics.

It was also the time the iconic Diamonda design was released, along with the Philodendra design and Kaleidoscopix.

The #patentpending Clever Cover also had its debut in 2017 having a smart functionality, designed with multiple easy-to-attach wearing styles. It was so well received that it also got its place in the ISARA’s Award Hall of Fame in 2018, winning the Silver Award at the European Product Design Awards!

In June 2018, ISARA The ONE, designed with cutting edge innovations, was launched. It took adjustability to a whole new level, being able to adjust to ALL shapes and sizes parents with newborns, toddlers or even preschoolers! Its slogan, “The ONE really fits ALL” travelled the world and was amazingly appreciated and confirmed by parents all over the world!

Soon after, ISARA Quick Half Buckle Carrier was launched in late 2019  and 2020 started with the release of the latest ISARA Trendsetter, the 4th version, new and improved to all parents’ and babies’ needs!

2020 couldn’t have ended without completing our family of baby carriers with one more addition: ISARA Quick Full Buckle Carrier and this time we pushed ourselves beyond limits as we managed to create one of the easiest, quickest baby carriers on the market, the ultimate simplicity in terms of adjustable baby carriers, perfect for beginners!

Along the journey, new prints and colors were added, new collections and blends were released, but one thing will always stay the same. The thirst of innovation. 

Of course, we won’t stop here, surprises always await, there are no boundaries when it comes to ensuring mothers and dads a smoother parenthood.

Thank you for reading about our journey, thank you for standing with us along the way! Never forget, wear love everywhere you go! We are all part of a strong community, one of the strongest, and that says it all!

Love, 

ISARA

Joy, Love, Happy, Together, One, Life. Six core elements embedded in babywearing to spread tiny pieces of magical attachment through a unique “language of love”: Morse Code!

To mark Morse Code Day celebrated worldwide, we offer you a 20% OFF voucher to use at checkout when purchasing our Morse Code Collection > use code MORSE20 at checkout starting April 27th until May 5th 2021 and enjoy your own language of love in a bit > https://bit.ly/3qyxHu4

We all have those precious moments when we spend endless hours staring at our little treasures, in awe of the miracle we have created.

The bond shared between a parent and a child is inexhaustible and everyone knows that this close-knit, unbreakable connection starts with two-way communication between mama and lil’ squish, while being in the womb, surrounded by sweet, muffled sounds and gentle baby bump massages.

Morse code is a love language, created to embody all the feels and gushes your heart may store. Communicate your love through dots and dashes, carrying the world in your arms!

Toting your love all day long has never looked so special! ISARA Morse Code has become the babywearing language coordinator, with a hug-me-close manner of expressing love, so quintessential for strengthening your family bond.

It is an exclusive edition, featuring burgundy-ruby hue and the softest creamy fusion, conveying tranquility, femininity, and incandescent love, all through a series of dots and dashes. Crafted from the most luxurious organic cotton, woven in Jacquard weave, our exclusive collection encompasses the true language of love, always cradled into your loving arms.

ISARA Morse Code is a series of dots and dashes that conveys love in a discrete and intimate way, allowing you to express and share endless love with open arms and infinite freedom.

Every child is born to seek love, cradled in the knowledge of your presence. Sometimes love is truly uninterpretable by the one who hears, sees or wears it, therefore ISARA Morse Code encompasses the true power of love, a stronger and far more meaningful bond, that can be only deciphered with pure love.

ISARA deciphers Love with MORSE CODE! Decode yours with 20% OFF on the entire Morse Code Collection by adding code MORSE20 at checkout, starting April 27th until May 5th 2021.

Discover it here: https://bit.ly/3qyxHu4

This years` theme for the European Babywearing Week is “Safe in my arms” and regardless of its translation in each country, I think we`re all seeing the same image of arms wrapped around a baby, just like a protection hug.

Celebrated between the 3rd and 9th of May, this is a reminder of the place where babies belong especially in their first months of life.

At first, when in the womb, the babies are protected so that they could develop and prepare themselves for the outside world. After birth, they continue to need to be protected even more, because the new world can sometimes be too noisy, too cold, too hot, too uncomfortable. That`s why staying in their mothers` arms can be the only thing acceptable and comforting.

Having a baby carrier that provides the need to be close to their parents is an awesome option, for which parents are very grateful. Not only do they care close for their child, but also get free hands, so much needed especially in the first months with the baby at home.

And while the parents consider themselves lucky to have such aid from a baby carrier, the newborn is feeling cared for, nurtured, and protected by the ones who he had heard and listened to, even before he was born. It`s a continuity of a habit he`d learned from his mother, and that is the sense of security.

It is a well-known fact that mothers also develop an extra sense for protecting the little being that is so sensitive and helpless. No matter the circumstances, every time a baby cries or needs attention, the first gesture is to offer the arms for calming down and for offering the protection the baby needs.

The best hugs are the ones with the whole arms around the little body who calms down when hearing the heartbeat of the mother, where everything is so familiar: the voice, the smell, the touch.

This is the best promise a parent can make to their baby: that they`ll always be safe in their arms!

Babywearing is bliss and parents enjoy its comfort, easiness, and freedom, for its true value. But what happens when another baby is on its way and the little one still needs to be in your arms? Is it safe? Is the same babywearing style appropriate for a mother after the belly is getting larger?

Firstly, and the most important thing to do in this situation is to discuss this matter with a professional, a doctor who can advise you properly.

Secondly, if the doctor approves that it`s safe for the mother and the mother really wishes to carry one child in her belly and one in the carrier, there are some babywearing styles that could make things easier during pregnancy.

A ring sling can offer a certain easiness in carrying because it can be placed on the hip and not directly on the belly, thus protecting it.

The classic woven wrap can be the perfect choice due to its various ways of tying. Back carrying is a preferred method, but there are alternatives for front carry that allow the pregnant mother to feel safe while babywearing.

Many mothers use to wrap their belly too during pregnancy as a way to support its heaviness and also to enjoy the wrapping for a more comfortable feeling.

Using a soft structured carrier can be a challenge for a pregnant mother, but women became quite inventive and discovered that a baby can be back carried easily in a soft structured carrier if the belt is placed higher than the belly so that it doesn`t apply any pressure on it.

Basically, as long as there is no medical issue and the activity feels comfortable for the mother, babywearing is possible during pregnancy. However, if this is not an option but you are a babywearing addict, then fathers should step in and take charge of carrying the baby. And so mothers can feast their eyes, because, let`s admit it, we love to see babywearing dads.  💗

I like that the first part of March is so much dedicated to women. Especially on the 8th, when each year, every woman is or should be celebrated.

Not only for their strength but mostly for their willingness and stubbornness, the dedication, and all the hard work they can submit to if necessary, women all over the world do deserve a special day, dedicated exclusively to them.

Whether they`re single, married, mothers or grandmothers, whether they prefer dresses or pants, whether they`re wearing their hair long or short, women can form a strong community, carrying the hardest issues in a family. Always trying to solve the problems and always finding the light when darkness is overwhelming, their voices started to be heard and listened to, more and more, and this is just the natural thing to do.

Mothers can heal wounds that are seen and imaginary ones, mothers can sing the pain away and even when they say they`re at the end of their strengths, they still find a bit more to continue. Sleepless nights, chaotic meals, dark circles around the eyes, and large smiles while playing with the little ones, this is the composition of a mother.

Along the time women fought for the rights that we have today, marched for equality and for freedom on so many levels.

One entire day to be celebrated, gifted, appreciated and rewarded for their simple existence is one of the joys women can receive.

Marloes de Graaf, babywearing consultant and former chairwomen of the Babywearing Dutch Association

The woven wrap is the most versatile babywearing option available on the market, as it is suitable for all body sizes with no adjustments between wearers or children, with an infinite number of types of carries and finishes, without any straps or buckles and an endless literature and tutorials available on how to use them, from a beginner’s level to a high level of expertise.

By choosing to wear your baby in a Woven Wrap you decide on wearing your little one in a type of carrier that was left as heritage by our grandparents, their parents and every parent from before; you choose to raise your child embraced in a tradition that lives within loving families since…forever.

The woven wrap comes in a variety of sizes, discover yours by checking our SIZE GUIDE below.  You base size represents the length needed in order to do a Front Wrap Carry ( a beginner level front carry). How to know what size you need? Borrow a woven wrap and see if you like the length of the excess tail that remains after you wrap your baby. Note that 2 different same size wearers might prefer different lengths as base sizes, so again, it’s up to you!

Even though wearing your little one in a woven wrap might seem a little bit difficult at the beginning, it definitely has a learning curve that turns for the best!  If you are a beginner when it comes to woven wraps, in order to get used to it you simply have to try it on and on until you feel it just like a second nature. A little trick might be taking a look in a mirror at each step, one at the time, until your senses get used to the feel of wrapping your baby close to you! You’ll be a wrapping mama in no time! You simply have to trust your instincts!

When you first see a woven wrap you cannot not notice the little marker sewn in the middle of the wrap. That’s

actually called the middle marker and just like the name suggests it represents the middle of the wrap. Why is it so important? Because it offers you a little guidance for you to know where the center of the wrap is in order to line it up on your body if the type of carry you’ve chosen requires it.

What type of carry is recommended first? Try for example the Front Cross Carry as it teaches you easily how to tighten the wrap, strand by strand. Search for tutorials on Youtube, the literature is so rich that you’ll be amazed!

With ISARA Woven Wraps you enjoy the out of the box tailor fit, ready to wear from the first touch. Its special weave, carefully organically crafted, snugs your baby in the softest, most comfortable embrace, moulding on its delicate body & shapes for a timeless babywearing journey.

The ISARA Woven Wrap is very comfortable and snug for newborns, yet incredibly supportive for toddlers and preschoolers. It is recommended for a weight range between 8 lbs/ 3.

5 kg and 33 lbs/ 15kg according to EU regulat

ions and between 8 lbs / 3,5 kg and 48,5 lbs / 22 kg according to US regulations, tested and certified.

Find them here, in a variety of colors, blends and waves> https://bit.ly/38chmno

Do you remember your life before children? How easily plans were made and how spontaneous you embarked on any adventure as a couple. Just a backpack with some of your stuff some of your partners` and off you went for a couple of days. I miss those times…

Now the internet keeps rolling a saying for the parents (which hurts because it`s so true): just like when we were younger, once again we need permission from our parents to leave for a few days (if they agree to look after the children for a day or two – bless them!).

And now with the whole pandemic situation, we find ourselves as couples with not too many options if we want to celebrate Valentine`s day, alone with the partner. And I felt frustrated when this kind of plans didn`t work out as I wanted. Until I reached over a post on Facebook where parents were asked how they celebrated it this year. Surprisingly, most of the parents answered that they would prepare heart-shaped cookies and cards, along with their kids, have a fancy meal with the little ones, and maybe catch a movie later, just the two of them, after they had put the kids to bed. And that sounded so comforting… I mean, not only that they were not able to go out to celebrate, but they were happy to get the children involved and show them how easy love can be celebrated.

They convinced me that we can adjust so well to many situations, and most of what we consider to be frustrations can be turned into positive thoughts. 💗

So, I decided to tell my children about what Valentine`s means, show them how many ways of expressing love there can be and how wonderful it feels to love and to show it.

Two rings and the softest jacquard woven fabric are the recipe for the most elegant baby carrier that doesn’t require any straps or buckles – the ISARA Ring Sling.

It is ideal for short trips, as it is breathable and lightweight, suitable from birth until toddlerhood and beyond, and because of the fast way the ring sling is being set up it is a great choice and an artsy look for parents on the go. It offers a snuggle fit for wearing small babies, but at the same time it is very supportive and a quick choice even for bigger babies. 

It is made entirely from a woven wrap that passes through a set of rings that you place on the shoulder, that once it is set and adjusted to your needs, it secures its length and grip through a very easy fastening procedure. The ring is top quality and certified for babywearing. The rails are colored differently so that you can assure the fabric doesn’t get twisted at your back.

Ring Sling look from the back

Even though the fastening procedure may look a bit of a challenge at first, after a little practice it is extremely easy and quick to adjust. It also probably offers you one of the best breastfeeding experiences in terms of needed adjustments.

Fabric gathered on the shoulder

Once it is adjusted correctly, thanks to the diagonal elasticity property of the fabric, it distributes the child’s weight evenly, moulding on your body shape and ensuring your child’s ergonomic curves. The ring sling does not require extra adjustments between babies or wearers.

Once it is adjusted, you can choose to arrange the fabric on your shoulder (see Philodendra Black Denim Ring Sling photo), or pulled down over the shoulder. Also, for a more compact look, you can choose to fold the rings with the tail of the ring sling ( see cover photo).

It can be used for front carriers and as the baby grows you can shift to hip carry which tends to be more comfortable with an extra weight. Back carry is also an option for bigger babies ( recommended only for experienced babywearers).

Whether you’re an experienced babywearer or not, if you haven’t try the Ring Sling, you definitely should ASAP!

Find them here > http://bit.ly/ISARAringslings