A look back at ISARA’s Innovation Lab

Since 2016, ISARA’s lovely team has been packing babywearing innovations and glee to fly off  to Cologne for the biggest international trade show Kind und Jugend, specialized in premium baby and toddler products.

We have been preparing for this moment for at least half a year and we have to admit that we were beyond excited to showcase our new Limited edition designs and patterns that made our visitors’ hearts flutter with cheerfulness.

With in-house designs, hand-sketched drawings sprinkled with sleepy dust, ISARA’s stall was beaming with love potions. For this year’s theme we envisaged an oasis filled with oxytocin, an innovation lab that perpetually casts love for a lifetime of cuddles.

We even released the Love Molecule!!! Working hard really pays off! It was absolutely amazing seeing our stall flowing with organic happiness.  

ISARA Innovation Lab was absolutely divine! We exposed unrivaled adjustability and exceptional innovative designs, manufactured in EU with an unsurpassed fit and versatility. Our cutting-edge baby carrier ISARA The ONE was our “pièce de résistance” and we couldn’t have been more proud after receiving tons of positive feedback and recognition from the attendees. We are truly grateful to be acknowledged for our long standing reputation, superior organic materials and top-notch patterns. We’re definitely heading in the right direction! Innovation here we come!  Full speed ahead!

From multi-award winning baby carrier, The Trendsetter, luxurious merino clever covers, beautifully patterned wraps and slings, to the latest fully adjustable ergonomic carrier ISARA The ONE, our oxytocin stall was buzzing with tons of babywearing chit-chats and lovely conversations.

Succulents to add a bit of sustainable greenery to our surroundings!

We had a blast at the Kind und Jugend  trade fair! Looking forward to meeting babywearing enthusiasts, sharing tips and tricks with visitors and interacting with older acquaintances from our previous trips to Cologne, and surely we weren’t disappointed. We hope you spent precious, memorable moments together with ISARA. We were overjoyed to hear all your positive reactions and beyond grateful for your commitment towards our brand.

    Thank you all for growing together with ISARA!

                See you next year!

Founded in 2012, ISARA was born out of love, to promote the most unique experience between caregivers and children. In fact, the story of ISARA begins back in early 2012, with one beautiful soul, Monica Olariu, certified babywearing consultant and founder of ISARA.

The “growing together” journey of ISARA started with motherhood. Carrying a sweet angel inside your womb brings immense bliss paired with the pure excitement of stepping into the most rewarding stage of your life.When a tiny heartbeat is heard for the very first time, and the little angel starts delivering playful kicks, you realize that the wonderment growing inside is indeed the most beautiful miracle. ISARA was established to enhance the pure feeling of closeness, experienced as ONE-togetherness, a bond of love interwoven for a lifetime. We embarked on a “carrying” journey to deliver the sweetest heartbeat to heartbeat hugs with an endless supply of cuddles and a dash of innovation.

ISARA was created with one single purpose in mind: to design a premium fully adjustable baby carrier, suitable for all parents and all children. We were determined to create the first fully adjustable baby carrier. To accomplish this noteworthy vision, after a long period of research and testing, in 2013 ISARA introduced to the world the very first fully adjustable buckle carrier, ISARA V1. We listened to the babywearing community insights and feedback in order to incessantly improve our product. We are currently at its third version, ISARA V3, nowadays known as The Trendsetter.

In 2018, after two years of research, we accomplished what we’ve been dreaming of from the very beginning, to launch the one baby carrier that Really fits ALL, ALL children and ALL parents, and that carrier is our latest innovation in babywearing, ISARA The ONE.

Our brand is based on a few core beliefs. At the heart of those beliefs is the focus on environmentally friendly and premium organic materials. We are an honest, clean brand that believes in sustainable packaging and chemical-free, organically sourced fabrics. ISARA helps our lovely community reap the benefits of babywearing.

We are mindful of our imprint on the environment as we cherish our green planet, constantly driven by an eco-friendly mindset. ISARA strives to improve and make a difference to the lives of our beloved caregivers and little angels.

We have become a proponent of quality over quantity since 2012, employing the finest organic dyes, derived from plant sources, GOTS certified, without any dye fixing or resisting agent. ISARA went above and beyond in 2016 as we launched our most magical Traditional Collection, the perfect blend of modern premium quality with the traditional handmade embroidery design, for which every panel was stitched by hand, one day at a time, one carrier a day.

Labor of love, our mission is to innovate and inspire breakthroughs in the babywearing world, empowering parents and communities to flourish and grow together, bound by a common interest: the journey of parenthood. 

       The “dissection” of a woven wrap DIAMONDA

🌿Probably you’re wondering why did I “willingly” accept to go through a long process of painful technical testing? Well, it took some effort and a lot of convincing to get me to accept ISARA’s proposal. I honestly thought I was being filmed for a reality show and there’s a hidden camera somewhere around the room. I, the most cherished woven wrap in the world, had to undergo mechanical and chemical testing? Truth be told, I couldn’t contain my emotions….. I burst into the loudest laughter. What made me say yes, though? I was promised to become the main pattern of ISARA The ONE. How could I have said no to that? I was going to be in the spotlight, beaming with happiness and receiving blissful cuddles! But more importantly, I will prove to all my sweet children and loving parents that I’m worth thousands of heart-warming snuggles.

Just because I’m the 💎 shiniest 100% organic woven wrap Diamonda that doesn’t mean I cannot handle a couple of stretching here and there. Right?

Next day, I called up my buddy Ring Sling and I politely asked him to join me, leaving out some of the general characteristics of our company’s safety testing.  Which is exactly why it intrigued him.

On a lovely spring day, we arrived at the testing center. I’m not gonna lie that I was all giggles. Ring Sling was more or less excited; he’s the type of sling that can survive even the most excessive drool. Long story short, I was pleasantly surprised to find out that I’m strong as an oak, ready to withstand the most difficult mechanical tests. Both Ring Sling and I were tested for chemical hazard, choking and ingestion, entanglement and suffocation hazard. The list does not stop here. The researchers checked us for banned dyes and colorfastness to saliva and perspiration.  All tests passed!!!!

Why did I even made a big fuss about this? Apparently, I am literally rocking! Well, ring sling too (had to include his name in case he stumbles upon this piece of writing. I’m still the best though).

So grateful and eternally indebted to ISARA for giving me life! They made me tough enough to become the greatest companion in all your babywearing adventures, for a lifetime. Choose the organic, sustainable and eco-conscious lifestyle.

🌻 Flooding a well of sheer coziness and serenity for all my future angels! I cannot wait to hold you close, in safety and blissful cheerfulness. You’re safe in my arms all wrapped up in magical stardust.

  Safety comes first!

Did you think I won’t show you any proof of our incredible testing experience? I’m obliged to, by law 😀 Just kidding ( hi hi).

Here’s me going through a so-called dynamic load test. Just making sure I won’t tear or present any seam malfunction when I’m carrying your little one.

Phew! I can finally breathe…. They made me go through some really hard tests !!!! It’s safe to say you can chew me, drool all over me, sweat profusely but most importantly  snuggle all day long! Oh, how I long for collecting sweet memories!

My friend, Ring Sling bravely taking the static test, showing off he’s not that easy to be torn apart. So proud of him!

How did we celebrate our victory against chemical and mechanical testing?

My friends and I celebrate this victory every single day, by honouring parents and sweet angels all over the world! We care to carry! 💓Growing together is what we stand for. Babywearing is our mission!

Bubble Trouble

-the toy carrier story-

🐇 “Far away, across the oceans, in the middle of the Balloon-Coloured Land, where balloons forever float, lived the kindest princess, known by everyone as Lily, with her impeccable trained teacher Mr. Alfred Rabbitwood.

She didn’t like to learn and she would always run off to play with her beautiful dolls in the delicate flower garden. Everyone loved Lily, for she was spreading love and kindness throughout the kingdom, yet teacher Rabbitwood could not accept her childish behaviour, and one night he decides to hide all her dolls up in the castle’s attic. He climbed the long narrowed staircase and locked the door once and for all.

   🎈 The next morning, Lily awakens from her sweet slumber and faces the greatest misfortune. All of her friends vanished. Utterly gone. Days pass, even months and Lily withers like a flower in the middle of winter. Balloons are deflating. No one seems to share love and kindness anymore. Faced with this horrible truth, Mr. Rabbitwood realizes he was wrong. On a rainy night, the teary-eyed bunny creates the smartest toy carrier, designed especially for Lily, so she can finally wear her dolls everywhere, even during her classes.

Eagerly, Alfred, unlocks the dolls from the attic, packs them together with the toy carrier and sends the mysterious gift directly to Lily’s doorstep.

    💐 The joy on Lily’s face was surreal! She couldn’t hold back the tears, as they were tumbling down her sweet face contouring a pure well. But even bigger was her wonder when she discovered the toy carrier at the bottom of the box. Lily grabbed her favourite toy, put on the toy carrier and off she went, light as a feather, walking the castle’s pavements while ’’carrying’’ happiness back to life. Balloons began to float and the kingdom was joyous once again.🌈

-I’ve got my hands free! Now I can spend time with my dolls, yet I can still write my homework. My life couldn’t get better than this!, shouted Lily.

Hidden behind a wall, Mr. Alfred Rabbitwood heard the Princess’s words and breathes a sigh of relief. The sun came out of the clouds and a bright-colored rainbow lit up the entire palace! The toy carrier kept the kingdom Balloon-Trouble free, for the rest of the days, as Mr. Rabbitwood and Lily lived happily ever after.”🎈

A tropical bloom festival with ISARA V3 Tropicana Standard

Happy Tuesday everyone! We’re back on track with a freshly “baked” review, served by our amazing brand ambassador, Veronica Koleva.

Enjoy this snackable content and discover the knicks and knacks of ISARA’s baby carriers.

    Why does ISARA have it all?

Veronica answers:

Adjusting the seat is made possible using velcro patches.The patches are placed on the inside of the belt. For me the idea of adjusting the carrier with velcro patches is great because it gives you the freedom to adjust the panel to even a millimeter, which you can not do with normal buttons.

The straps of the ISARA carrier are wonderfully padded and are 6 cm wide, fitting me perfectly, having in mind that I am 1.58 m high and 46 kilos.The straps have an elastic safety band in front of the buckle so even if it breaks on the go while you are wearing the carrier, the child will not be put in danger.

The straps can be worn in parallel and crossed, while wearing parallel straps are fastened together by a strap like most full buckle carriers. Of course it can be removed, if you prefer wearing it with crossed straps.Personally, I prefer wearing my baby carrier with crossed straps because with parallel wearing, most of the carriers I have tried are too big for me.

Why would you recommend ISARA?

The carrier is soo adjustable that it can suit every body type. I am not good at carrying on the back though. On every carrier I have tried, the straps are too long for me. But daddy embraced the idea of testing the carrier for me. We walked for about hour and a half and he said that the carrier is very comfortable and he felt no pressure at all. The little one was comfy too.Honestly, I am not a big fan of the hip carry. I tried putting my son on my hip at home, but he doesn’t like it at all. Having in mind how comfy the carrier is, I think that hip carry is gonna feel good too for hip carry lovers.

How long can you wear the ISARA standard size?

    You can wear your baby in the ISARA standard size until your baby is 86 cm or about 18 – 24 months.

How would you describe our Tropicana pattern?

Super fresh, cool and summery! It’s lovely!

The end. Hope you enjoyed reading!

Thanks for reading!

P.S.1. Sending warm hugs to Veronica Koleva for her in-depth review. We simply love our ISARA family!

P.S. 2. We are always open to receiving your reviews regarding our “butter soft” baby carriers. Keep them coming!

#growingtogether

ISARA’s backbone

Rumble at the office (wink, wink). Random tales

Characters: Simona, Linda, Raluca, Diana, Anca, Alina, Monica, I

Place: Isara’s den

Warning: unmethodical writings

Remark: To all Isarans out there

Setting

Day at the office. Random one. Unknown date

Another day, another dawn at the ISARA lair. Two of the main characters enter the scene. Linda and Simona walk the hallways together, waiting impatiently for the herd to gather for some impromptu morning gossip. In the other room, Anca is carefully signing and handling our top-notch baby carrier. Later on, approximately a couple of minutes later, three other sophisticated females cross the threshold, wearing knitted scarves, glasses and bold lipsticks, just like some quaint divas in the making. Diana, Alina, Raluca and I, are basically growing together (hint hint to Isara’s motto) as the marketing legendary team (I kid you not, laughing out loud). Our only chummy though, is certainly coffee. Coffee seems to be the only god we cherish every morning, hence why we always stay in queue for a fresh brewed cup of wake-me-up goodness. Immediately, the daylight brings another persona into play. Our innovative goddess, Monica, strolls the floors, lightly as a feather, leaving behind a trail of her sweet floral fragrance. Ultimately, Isara has its full cast on board.

What happens next I think you can all guess though.

Brainstorming session enabled. Meanwhile, ISARA packages sail the seas, spreading love and cheer all over the world.

…………………………………

Brainstorming session disabled

Lunch break

Soon, as lunch time approaches, you can easily hear a distinctive sound: the growling of a famished “ISARAN” stomach. The hard-working bees, make their way into the kitchen, they set the table and share the meals with a handful of warm-hearted respect and gratitude. Thereupon, Alina entices Monica with a know-your-own-persona-kind-of-investigation.

To be continued 🙂

-Get to know/find us-

      Once upon a time there was a savvy babywearing consultant,Monica, who strived to bring into this world a multi-adjustable ergonomic baby carrier to enhance babies’ comfort from infancy to toddlerhood. Mother of two, her only priority was designing a carrier that does not only tick safety, comfort and looks but also provides versatility as an expression of love.

   Monica’s words of wisdom: The best things in life are free. The second best are very expensive.

Later on, ISARA Team grew, that’s when all of us came into picture.

Linda, refreshed the office air by bringing in her beautiful flowers, the orchids. She is the one spiritualizing the office space by using pure essential oils, sending us on a sensory journey that instantly enlivens our mind.

Linda’s words of wisdom:  If you give love, you will receive love.

Simona walks like she owns the place. She’s not afraid to wear bright colours whenever she has meetings. She enjoys “caking” mascara as she compiles and analyzes account information. Isara is delighted to function through her.

Simona’s words of wisdom: Sarcasm is an art. If it was a science, I’d have my PhD.

Anca is always the 1st person at the office. If you’ve ever received an Isara package then you should know that Anca’s undivided love and attention was stored inside of it. She’s a true heroine as she juggles university and  work at the same time. Hats off to her!

Anca’s words of wisdom: Work before everything else.

Diana has the appetite of a famished wolf, even though she’s slender as a deer hi hi hi :); If you want to get to know her better take her to KFC and treat her with a meal. She would sell her soul just for a bucket of chicken wings.

Diana’s words of wisdom: I don’t know lol. Bring me ice cream!

Alina was brought up in Spain and she’s the “duckling” of Isara. Sometimes she likes to treat us to some delicious Spanish goodies or to some funny drawings and illustrations like the one you see today.

Now let me tell you how she came up with the above added drawing:

On Monica’s birthday , I spotted her being too quiet, exhibiting a quaint grin on her face, so I got up and peeked at her drawing. I understood what the illustration was about, I bursted into laughter. What followed you can all envisage…. Every Isaran gathered around Alina… Everyone started guessing each team member while making some quirky remarks; some were featured as weird shaped-eggs, others were considered brooms, shovels or paddles. We decided to use the design for Monica’s birthday card (which was held at a vegan restaurant downtown called Samsara Foodhouse), and I can assure you that she “over” enjoyed it. The card has now its own sacred place in our office. It shall be forever cherished by us.

Alina’s words of wisdom: Less is more.

Raluca is the “brainiac” around here. She’s the designer mastermind who gets her job thoroughly no matter what. She introduced us to large pearl earrings and voguish scarves as she is well versed in refined fashion.

Raluca’s words of wisdom: Sometimes too much is barely enough.

Adrian is the sole carrier that expresses masculinity at the office. He manages to stay sane after all the bickering and nagging done by our strong independent felines. Recently, he has become a dad and his life completely changed, he embraces the joyful chaos brought by his wonderful baby boy.

Adrian’s words of wisdom: To be continued.

Me, myself and I aka Andreea. Proud to say that I’m the latest Isara “acquisition”. A green-eyed girl, ready to report about Isara’s remarkable voyage around the world.

Andreea’s words of wisdom: Live your life just like hot-air balloons.

Happy belated birthday Monica, from the bottom of our hearts !  

Thank you for giving us wings to grow together as a Family!

This beautiful ISARA Diamonda made of 100% GOTS certified cotton is completely made in Rumania.

DESIGN
The color combination is very simple and yet it is a total eyecatcher. The wrap is jacquard woven so you can decide whether you want to show off the black or silvergrey side. Both gorgeous and matching every outfit.

WRAPPING QUALITY
This really is a wrap from birth to toddler or even preschooler! Even my 5 years old dauhter was easy to carry in a Double Hammock. The wrap is thin, but very supportive. It is so soft on the shoulders. The fabric glides so well that it is very easy to tighten strand by strand and perfect for double layerd carries.

SPECIAL
I love this little detail “Thankful for every moment spent together”. That’s what babywearing is about and I loved the opportuunity to carry both of my daughters in such a wonderful wrap.

A must have for new parents who want to enjoy closeness and cuddles with their babies – from birth to whenever-they-don’t-need-it-no-more.

Thank you, Elena Schwarzer, for your lovely review!