A look back at ISARA’s Innovation Lab

Since 2016, ISARA’s lovely team has been packing babywearing innovations and glee to fly off  to Cologne for the biggest international trade show Kind und Jugend, specialized in premium baby and toddler products.


We have been preparing for this moment for at least half a year and we have to admit that we were beyond excited to showcase our new Limited edition designs and patterns that made our visitors’ hearts flutter with cheerfulness.

With in-house designs, hand-sketched drawings sprinkled with sleepy dust, ISARA’s stall was beaming with love potions. For this year’s theme we envisaged an oasis filled with oxytocin, an innovation lab that perpetually casts love for a lifetime of cuddles.

We even released the Love Molecule!!! Working hard really pays off! It was absolutely amazing seeing our stall flowing with organic happiness.  

ISARA Innovation Lab was absolutely divine! We exposed unrivaled adjustability and exceptional innovative designs, manufactured in EU with an unsurpassed fit and versatility. Our cutting-edge baby carrier ISARA The ONE was our “pièce de résistance” and we couldn’t have been more proud after receiving tons of positive feedback and recognition from the attendees. We are truly grateful to be acknowledged for our long standing reputation, superior organic materials and top-notch patterns. We’re definitely heading in the right direction! Innovation here we come!  Full speed ahead!

From multi-award winning baby carrier, The Trendsetter, luxurious merino clever covers, beautifully patterned wraps and slings, to the latest fully adjustable ergonomic carrier ISARA The ONE, our oxytocin stall was buzzing with tons of babywearing chit-chats and lovely conversations.

Succulents to add a bit of sustainable greenery to our surroundings!

We had a blast at the Kind und Jugend  trade fair! Looking forward to meeting babywearing enthusiasts, sharing tips and tricks with visitors and interacting with older acquaintances from our previous trips to Cologne, and surely we weren’t disappointed. We hope you spent precious, memorable moments together with ISARA. We were overjoyed to hear all your positive reactions and beyond grateful for your commitment towards our brand.

    Thank you all for growing together with ISARA!

                See you next year!